BIOS AND HEADSHOTS.
Diederik Kemmerling is a Dutch entrepreneur based in Aruba. He founded The Lab, the only Google Premier Partner in the ABC islands, in 2012, is President of the Aruba Chamber of Commerce and Industry, and is the author of Built for Performance. He speaks on digital marketing, AI and performance.
Diederik Kemmerling (1981, Leverkusen) grew up in the Netherlands, studied International Business and Digital Marketing, ran the online business of Douwe Egberts, and moved to Aruba in 2012 with two suitcases. There he founded The Lab, a digital marketing agency that grew to 22 people on three islands and won Best in Business in 2017. Since 2017 he organizes the E-Aruba, E-Curaçao and E-SXM business seminars. He joined the board of the Aruba Chamber of Commerce and Industry in 2020 and was elected President in 2024, then re-elected twice. He invests in vacation rentals, hotels and property on the islands and in Colombia. His book Built for Performance (2026) sets out the five pillars he built his companies on.
