Most people I know want a place on Aruba. Almost nobody wants to tie up the full price of a condo, deal with guests, or learn a foreign market alone. So we do it together. One vacation rental apartment. You own a registered share of it, I own a share, I run it. Aruba, Curaçao and Medellín, for a small circle of private investors outside Aruba.



My vacation rental management company on Aruba, active at Palm Beach, Eagle Beach and Gold Coast. Dynamic pricing, guest communication, cleaning, maintenance and direct bookings, all in-house. The scorecard: 9.7 on Booking.com across 143 reviews, 4.93 and Guest Favourite on Airbnb, five unbroken years as Superhost. Every apartment in the circle is run here, so the numbers in the deal memo come from the same team that answers the guests.
An 85-room boutique hotel in the heart of El Poblado, the neighbourhood every visitor to Medellín wants to stay in. Rooftop pool with panoramic city views, full-service spa, two restaurants, terrace bar and gym. Rated 4.8 on Google, 9.2 on Booking.com and 9.8 on Expedia. I am a shareholder; The Lab runs its marketing and direct bookings. For the circle this is the second asset class next to apartments: bigger tickets, longer horizon, a professional operator on site.
Shareholder since 2025 in the Coldwell Banker franchise on Curaçao, office in Pietermaai, part of a network of 2,900 offices in 41 countries with the Global Luxury programme for the top of the market. Residential, commercial and investment property up to $20 million. For the circle it means two things: deal flow across the islands before it hits the market, and a professional valuation and exit route for every property we buy.
Eight apartments today: six on Aruba at Palm Beach, Eagle Beach and Gold Coast, two in Medellín. Bought for yield, furnished for guests, run by ArubaRental, marketed by The Lab. Net rental yields to date between 7% and 26% per unit, property value excluded, with the numbers per unit per year in the deal memo. This is what most circle deals will look like: one apartment, registered co-owners, rent shared pro rata.
The marketing engine behind every property in the circle. Founded in 2012, 22 colleagues across three offices in Aruba, Curaçao and Colombia, working for 120+ companies in the Caribbean, among them McDonald's, Marriott, Hilton, Iberostar and Digicel. Google Premier Partner, a status held by the top 3% of agencies worldwide, with more than $23 million in Google Ads managed over ten years. For our apartments and the hotel that means direct-booking websites, Google and Meta campaigns, listings and reviews run by specialists. Higher occupancy, more direct bookings, fewer platform fees than an owner can get alone.

Modern condo in the middle of Palm Beach, steps from the beach, restaurants and hotels. Managed by ArubaRental, marketed by The Lab, booked year-round by guests who pay to be exactly here.
Worked on actual figures to date, not a projection. Past results are no guarantee of future returns. Full numbers in the deal memo.

In 2012 I landed on Aruba without a network and built The Lab into the biggest digital agency in the Dutch Caribbean. Along the way I started buying apartments on the island and running them for guests. Friends kept asking the same question: how do I get a piece of this without buying a whole condo and learning a foreign market? This page is my answer. Same apartments, same team, same numbers I use for my own money.
I keep the circle small on purpose. Tell me who you are, what you want to invest and why the islands. If it fits, you get the next deal memo with the actual numbers per unit. If not, I will say so.